SEASONAL STORIES
LA MANIA CAMPAIGNS
Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.
Spring summer 2025
The SS25 campaign is a visual story of elegance set within the natural rhythm of summer. Sculptural silhouettes and precise cuts intertwine with airy forms and softly draped fabrics, creating a harmonious dialogue between structure and lightness.
Inspired by the Mediterranean landscape and the modernist Villa Dani, the collection celebrates light, subtle details and a timeless Italian mood. A refined colour palette, from creamy white, chocolate brown and classic black to olive, burgundy and blue accents, reflects the distinctive setting in which the campaign was created.
Each frame of the SS25 campaign captures a fleeting moment of summer rhythm: soft light reflected on the skin, fabric falling effortlessly on the body and a subtle gesture held in an intimate moment.
Step into the glow of the eternal Italian sun and discover the new collection.
