SEASONAL STORIES
LA MANIA CAMPAIGNS
Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.
Holidaymania
For the Holidaymania campaign, the iconic Jassmine jazz club is transformed into an abstract, luminous setting, a space filled with shimmer, reflections and a sensual interplay of light.
It is an invitation into a cinematic night where everything feels slightly unreal: more intense, more radiant, more glamourous.
The campaign evokes the atmosphere of an intense, almost hypnotic evening, filled with shimmering surfaces, fractured light and details that lend every movement a distinctly theatrical quality.
With this collection, La Mania moves away from its signature minimalism, turning instead toward a nostalgia for nights defined by freedom, intensity and emotion, the kind that, over time, become part of one’s personal mythology.
Holidaymania captures this mood and transforms it into an invitation to a world where elegance meets joy, freedom and the irresistible energy of the night.
