For the first time in the brand’s history, La Mania turns toward a more intimate expression of women’s styling. Built on contrast, the collection reveals what sits closest to the body — lingerie-inspired, sensual elements layered with the structured forms that define the brand.

Office wear softly transitions into subtle loungewear references, creating a complete story for the season. Once again, the inspiration leads to Paris. Following the AW25 collection photographed in the iconic Espace Niemeyer, the brand now draws from the aesthetics of the French Nouvelle Vague.

Immersed in a world of light, shimmer and after-dark energy, the campaign unfolds within the iconic Jassmine jazz club. It becomes a sensual backdrop where elegance meets pure joy, and La Mania’s signature minimalism gives way to nostalgia, glamour and the uninhibited mood of the night.

The AW25 campaign is set within a jewel of Parisian modernism, Espace Niemeyer. The building’s organic form and distinctive lines, almost futuristic for the time of its creation, create an extraordinary backdrop for a collection in which delicate sensuality meets sharp, contrasting cuts, reflecting the season’s central design idea.

A defined shoulder line, inspired by classic menswear forms, is paired with a clearly accentuated waist, creating the silhouette of a woman confident in both her softness and strength.

An architectural approach to tailoring is juxtaposed with natural delicacy. Structured silhouettes and softly draped fabrics create a harmonious dialogue between sensuality and precision, inspired by the Mediterranean landscape and the modernist Villa Dani, where design is balanced by the play of soft light.

Following its Italian inspirations, the AW24 campaign in Milan finds its setting in the modernist Villa Borsani. The collection is built around structured cuts and feminine silhouettes, where 1980s power dressing softly contrasts with the delicacy of the fabrics, creating a story of strength, proportion and contemporary elegance.

“Viva La Mania” channels the aesthetics of Italian cinema, with silhouettes inspired by the style of 1990s icons. Retro elegance meets contemporary simplicity in a campaign photographed in sun-drenched Sicily, presenting a collection designed to become part of summer memories.

The autumn-winter collection brings together sharp cuts, minimalist silhouettes and natural earth tones. Inspired by the aesthetics of the 1980s, its silhouettes and wool textures shape a wardrobe grounded in timeless elegance, balancing masculine structure with feminine subtlety.