SEASONAL STORIES
LA MANIA CAMPAIGNS
Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.
Autumn Winter 2024
The La Mania Autumn/Winter 2024 collection takes us to Milan, a city of design, refined taste and the distinctive spirit of sciura glam. The campaign, photographed by Zuza Krajewska, is set against the backdrop of the iconic Villa Borsani: an elegant space rich in history and architectural character.
Designed by Osvaldo Borsani in the 1940s, the modernist villa remains one of the most important landmarks on the map of Milanese design. Mid-century Italian furniture, unique Art Deco elements, cream walls contrasted with noble marble and a refined urban garden created the perfect setting for a collection inspired by the elegant power dressing of the 1980s.
The AW24 collection is centered around timeless pieces: wardrobe elements designed to stay relevant and embody the essence of La Mania’s style, feminine, modern and uncompromisingly comfortable.
Rather than following short-lived trends, the collection offers a high-quality wardrobe foundation: versatile, refined and designed to last far beyond a single season.
