SEASONAL STORIES
LA MANIA CAMPAIGNS
Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.
Autumn Winter 2025
The AW25 collection was created through a collaborative process by the La Mania creative team. To shape the atmosphere of the season, the team turned to the work of Tamara Łempicka, one of the most important figures in Polish painting.
The artist’s visual language was built on a dialogue between feminine strength and subtlety. This same duality became the starting point for the collection, where delicate sensuality meets sharp, contrasting cut lines.
The tension between opposites is emphasized through a range of textures: matte meets shine, lightness meets structure, and transparency is layered with opacity.
Distinctive shoulder lines, inspired by classic menswear forms, are paired with a clearly accentuated waist, creating the silhouette of a woman confident in both her softness and strength.
In search of a symbol for a soft interior enclosed within a safe, strong form, we turned to a classic motif: the oyster.
The oyster also became the starting point for the collection’s colour palette, which evolves with the changing seasons: from cool greys, through warm browns, to burgundy paired with blue.
Each month brings a different mood, creating a coherent narrative in which authenticity remains constant.
The walk through this street was captured by one of the most talented photographers of the young generation, Yan Wasiuchnik.
The AW25 campaign was also photographed at Espace Niemeyer in Paris, a modernist masterpiece by Oscar Niemeyer. The building’s organic forms and distinctive dome created an extraordinary setting, where the geometric severity of the architecture complements the contrasts present in the La Mania collection.
Another jewel of the campaign is the exceptional space designed by Oscar Niemeyer. The organic form of Espace Niemeyer and its distinctive lines, almost futuristic for the time of its creation, became an extraordinary backdrop for the AW25 collection.
The building is defined by its flowing dome, where light moves through raw walls and delicate openwork structures, much like our symbolic oyster protects a sensitive and beautiful interior.
