SEASONAL STORIES
LA MANIA CAMPAIGNS
Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.
SPRING SUMMER 2026
The SS26 collection creates a clean backdrop for unrestricted femininity, celebrating the everyday nature of summer through subtle eroticism and a sensual play on the body. For the first time in La Mania’s history, the brand turns toward the intimate side of femininity.
Built on contrast, the collection reveals what sits closest to the female body. Lingerie-inspired, sensual elements are layered with the structured forms that define the brand.
Office wear softly transitions into subtle loungewear elements. The collection’s sense of everyday luxury is also expressed through fabrics that wrap the body in softness, even within more formal silhouettes.
In the 1964 film “La Peau douce”, a famous line appears: “Leopard skin. Women who wear it love to love.”
The unofficial inspiration behind this silhouette was the statuesque elegance of Jeanne Moreau, an icon of the French New Wave, who wore leopard print with a nonchalant, almost intellectual ease.
Spaghetti straps, a precisely defined form shaping an hourglass silhouette, lace finishing and the texture of delicate sequins, reminiscent of a shimmering surface of water, create a piece that defines the new season.
SPRING SUMMER 2026
