Each La Mania campaign is a distinct story of femininity, clothing and the emotion of the season. It is a space where collections move beyond the function of a wardrobe, shaping an image of silhouette, mood and the world from which they were born.

The “Viva La Mania” collection responds to the needs of women looking for modern simplicity in their holiday wardrobe. The Resort collection draws inspiration from summer ease, natural femininity and the timeless magnetism of Italian cinema icons. The style of Sophia Loren and Monica Bellucci is translated into a contemporary fashion language: sensual, light and effortless.

Designed as a capsule wardrobe, the collection is made to be styled easily across different occasions. Each piece can be freely combined in a mix-and-match spirit, from beach looks with delicate slides, through everyday styling with ballet flats, to evening outfits with heels and a leather biker jacket.

The colour palette is built around black, off-white and resort navy, complemented by an eye-catching noble red and a butter yellow shade developed exclusively for the brand.

Dresses are the key focus of the collection, appearing in an exceptionally broad range of silhouettes. The edit includes fitted tube dresses, long-sleeve styles, elegant draped maxi dresses and new bubble silhouettes: fitted at the bust and softly expanding at the hips.

This season, La Mania also debuts its swimwear line, completing the spirit of the Resort collection. The new category strengthens the brand’s direction as a complete wardrobe for women, designed with different moments of the day, travel and lifestyle in mind.

La Mania swimwear references the simple, feminine silhouettes of the 1990s. High-cut bottoms elongate the silhouette, while the tops are designed to subtly lift the bust and enhance the body’s natural proportions. The overall effect remains sensual yet balanced, aligned with the brand’s aesthetic and its contemporary understanding of femininity.